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Sales Statistics

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2012 US Motorcycle Sales Tally 452,386
…not include sales data from outside its membership ranks, like imports from the numerous Chinese powersports brands. The MIC reckons its initial sales total represents “more than 75% of total U.S. sales.” In its statistical annual released later in the year, the MIC revises its sales figures to incorporate…
MIC Leak Says Harley US Sales up 25.5%
…Motorcycle Industry Council. In the SEC filing, Harley-Davidson mentioned the Motorcycle Industry Council had just released quarterly retail sales statistics to its members which are “subject to terms of applicable restricted-use agreements.” “The company learned that one of the members of the…
Motorcycle Sales Hold Steady for 2011
…2011 sales tally should improve. The MIC tabulates monthly sales data by reports from its member manufacturers: BMW, Can-Am, Ducati, Harley-Davidson , Honda, Kawasaki, KTM, the Piaggio Group, Victory, Suzuki, Triumph and Yamaha. A later estimate of total year sales is published in a statistical annual…
MIC Survey: Motorcycling Goes Mainstream
…dropping as new styles and designs attract younger customers. Each year for the past six years, sales of new motorcycles and scooters topped one million units. That's a record run for seven-figure sales numbers. Sport Bikes Rule With Gen Y. Half of boomer motorcyclists surveyed ride traditional cruisers…
Motorcycle Industry Council Elects Directors
…behind the successful New York dealership, Menneto Powersports. He has also held multiple positions with Polaris, including Director of North America Sales and General Manager of Victory Motorcycles. Currently, Menneto is Polaris’ Vice President, Motorcycles, and leads the return of the Indian Motorcycles…
Analysis of 2012 Chinese Motorcycle Industry
…difficulty'. The market was dismal, sales were falling, and motorcycle output and sales were slumping; motorcycle sales in some areas of China experienced declines of up to 50% year on year, setting an historic low. According to CAAM statistics, the output and sales of the Chinese motorcycle industry…
2012 Motorcycle Sales Up 2.8% Through Q2
…The ATV market had tallied double-digit sales losses through every quarter of 2011, dropping 13.5% for the year. Notably the MIC does not factor ROV/UTV/Side by Side sales into its quarterly ATV statistics. The MIC reports some industry estimates that ROV sales in recent years have equaled or surpassed…
2011 Q1 Motorcycles Sales Up 7%
Sales Down 40.8% Says MIC The MIC collects its sales data from participating manufacturers, including the Big Four, American OEMs Harley-Davidson and Victory , as well as the European marques BMW, Ducati, KTM and Triumph and Canadian marque Can-Am. Final sales totals rise when the MIC releases its Statistical
MIC Focusing Recruiting New Dealer Members
…Series,” free of charge. Other MIC benefits available to new dealer and retailer members include access to the MIC’s proprietary market research, sales data, industry news, legislative support, media relations support, discounted fees for MIC Bankcard Program, information on local laws and much more…
ATV Safety Institute Staff Serve as Panelists
…information and foster collaborative efforts among various stakeholders in the ATV safety community. ASI representatives will discuss the online ASI ATV Sales Force E-Course , which helps train dealership staff about ATV safety issues; the recent additions of the online E-Course and hands-on S-Course to the…
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