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Sales Statistics

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2012 US Motorcycle Sales Tally 452,386
…not include sales data from outside its membership ranks, like imports from the numerous Chinese powersports brands. The MIC reckons its initial sales total represents “more than 75% of total U.S. sales.” In its statistical annual released later in the year, the MIC revises its sales figures to incorporate…
MIC Leak Says Harley US Sales up 25.5%
…Motorcycle Industry Council. In the SEC filing, Harley-Davidson mentioned the Motorcycle Industry Council had just released quarterly retail sales statistics to its members which are “subject to terms of applicable restricted-use agreements.” “The company learned that one of the members of the…
Motorcycle Sales Hold Steady for 2011
…2011 sales tally should improve. The MIC tabulates monthly sales data by reports from its member manufacturers: BMW, Can-Am, Ducati, Harley-Davidson , Honda, Kawasaki, KTM, the Piaggio Group, Victory, Suzuki, Triumph and Yamaha. A later estimate of total year sales is published in a statistical annual…
Motorcycle Sales Down 40.8% Says MIC
…total year sales, which accounts for non-reporting manufacturers. Last year that estimate was 1,087,000. Mid-year, the MIC releases a final sales total in its Statistical Annual, which for 2008 was 1.1 million. If the 41% decline holds with the non-reporting manufacturers, total motorcycle sales for 2009…
MIC Survey: Motorcycling Goes Mainstream
…dropping as new styles and designs attract younger customers. Each year for the past six years, sales of new motorcycles and scooters topped one million units. That's a record run for seven-figure sales numbers. Sport Bikes Rule With Gen Y. Half of boomer motorcyclists surveyed ride traditional cruisers…
2012 Motorcycle Sales Up 2.8% Through Q2
…The ATV market had tallied double-digit sales losses through every quarter of 2011, dropping 13.5% for the year. Notably the MIC does not factor ROV/UTV/Side by Side sales into its quarterly ATV statistics. The MIC reports some industry estimates that ROV sales in recent years have equaled or surpassed…
Motorcycle Sales Down 15.8% in 2010
…monthly sales data from participating manufacturers, including the Big Four, American OEMs Harley-Davidson and Victory , as well as the European marques BMW, Ducati, KTM and Triumph and Canadian marque Can-Am. Final sales totals rise when the MIC releases its Statistical Annual, which includes sales estimates…
Michigan Data Reignites Helmet Law Debate
…deviation of 8.4 (+/- 3% to make statistically significant). This means that the normal year-to-year fatality rate can vary from 95 to 145. Anything within this range is normal variation; the fatalities would have to be above 145 or below 95 to make a statement with statistical confidence. Fatalities in 2012…
Analysis of 2012 Chinese Motorcycle Industry
…difficulty'. The market was dismal, sales were falling, and motorcycle output and sales were slumping; motorcycle sales in some areas of China experienced declines of up to 50% year on year, setting an historic low. According to CAAM statistics, the output and sales of the Chinese motorcycle industry…
Euro Gossip January 2010
…MV up for sale itwas a turbulent year for motorcycle manufacturers. By the time you read this it will be 2010 and hopefully a new year that see things improve all round, especially in the motorcycles sector, which is struggling big time. Latest figures show a 25% drop in European sales in 2009 compared…
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