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Sales Data

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2014 Q1 Motorcycle Sales Stagnate YOY
" Data released by the Motorcycle Industry Council reports year-over-year motorcycle sales through the first quarter of 2014 are virtually unchanged. The MIC totals 94,534 new motorcycle units sold in Q1, down -0.2% (-118 units) from last year’s tally. The On-Highway and Dual segments registered nominal…
Profits Up, Sales Down in Harley Q1 2013 Report
…are down as well, with the lucrative motorcycle parts and accessories division showing a 7.5% decrease in sales at $184.0 million for the quarter. General merchandise, which includes the sale of MotorClothes apparel and accessories, was down 3.3% to $72.1 million compared to the year-ago period. Another…
2012 US Motorcycle Sales Tally 452,386
…of 1.4%. The sales trend of ATV units is similar to that of dirt bikes, appearing to have finally stabilized after marked decline in 2011 (also at 13.5%). The MIC does not track sales of popular UTV and side-by-sides, which were projected to eclipse ATV sales in 2012. The MIC sales data is compiled by…
Motorcycle Sales Dip 14.7% in 2013 Q1
…represents a 12,482 unit loss. Scooter sales, which traditionally show the most fluctuation year-over-year, continue to be erratic. This year only 4771 scooters were sold in Q1, compared to the 7300 total of last year – a 34.6% drop. The MIC data only reflects scooter sales from MIC members, excluding most…
2013 Motorcycle Sales Even Up in Q3
Motorcycle sales for 2013 have pulled back to even with last year’s numbers thanks to a stronger third-quarter result. The Motorcycle Industry Council sales data records a slight 0.9% year-over-year gain for motorcycle sales in Q3, erasing the -5.2% decline registered through the end of the second…
HUD Helmet Technology on the Horizon
…will project everything from engine diagnostic data to GPS navigation in the same space as the small mirror on the previous model. Again, Reevu is focused on presenting data in the upper periphery and allowing a rider to use both eyes when accessing data to lessen the need to refocus. “We are currently…
Motorcycle Sales Hold Steady for 2011
…unit sales were lost on the year. The dire OHV news is tempered, somewhat, by UTV sales which appear to have gone up in 2011. (At the Kawasaki Dealer Meeting the Japanese OEM forecast UTV annual unit sales would surpass ATV for the first time). UTV sales are not factored into MIC sales data. Related…
Motorcycle Thefts Down 24% Since 2007
…2010, motorcycle thefts were down 24% from their 2007 total. There were 65,678 motorcycles reported stolen in 2007 compared with 49,791 in 2010.. All data is from theft reports contained in the National Crime Information Center. The top five makes stolen last year were: (1) Honda, 12,260; (2) Yamaha, 9…
2012 Adventure Touring Comparison
…First Ride in Southern Spain. The Brits aren’t being jerks, it’s actually a compliment to the Bavarian tribe as they recognize the impressive sales presence and have certainly spent their own time evaluating why the GS is so popular. But don’t be mistaken, this isn’t a form of flattery by imitation…
AMA News and Notes September 2011
…to the president. The U.S. Senate has approved a House bill to exempt kids' off-highway vehicles (OHVs) from the lead law that essentially bans the sale of those machines at the end of the year. The bill, H.R. 2715 introduced by Reps. Mary Bono Mack (R-Calif.) and G.K. Butterfield (D-N.C.), cleared the…
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