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Sales Data

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2014 Motorcycle Sales Up 2.4% Through Q3
…are not wholly indicative of the 4-wheeled off-road market, as they exclude UTV/Side-by-Side sales, a segment which has reportedly eclipsed ATV sales in recent years. MIC sales data is tabulated by the sales reported by its member brands: Can-Am, Ducati, Harley-Davidson, Honda, Kawasaki, KTM, the Piaggio…
2012 US Motorcycle Sales Tally 452,386
…of 1.4%. The sales trend of ATV units is similar to that of dirt bikes, appearing to have finally stabilized after marked decline in 2011 (also at 13.5%). The MIC does not track sales of popular UTV and side-by-sides, which were projected to eclipse ATV sales in 2012. The MIC sales data is compiled by…
2014 Q2 Pushes Motorcycle Sales Up 2.6%
Year-over-year motorcycle sales are up 2.6% through the first six months of 2014. The second quarter sales data, reported by the Motorcycle Industry Council (MIC) lists 263,833 units sold from January to July – up 6773 units. Recovering from stagnant Q1 sales totals, every motorcycle segment in the…
Motorcycle Sales Down 40.8% Says MIC
sales since 2008. The MIC figures a total of 520,502 motorcycle sales for 2009, compared with 879,910 in 2008. ATV sales for the same period dropped 29.3%, from 454,098 to 321,181. The latest MIC data confirms claims of a 40% drop in 2009 sales, the lowest sales totals of the decade. MIC tabulates sales
AMA News and Notes January 2015
…can gain access to recorded data in the event of a crash. The legislation would cover all recording devices, including cell phones, event data recorders (“black boxes”), geographic information systems and all other devices that collect, store or transmit recorded data. If passed, this would become…
Triumph Claims '09 Market Share Increase
" With year-end sales data from the Motorcycle Industry Council, motorcycle manufacturers are releasing their take on the numbers. Triumph Motorcycles reports a gain in market share and a ""year-end increase in sales were a successful conclusion to a very challenging 2009."" Can the future success of…
Sales, Restructuring Fuel Harley Q1 2014 Profits
…times as many to Hispanics, as the nearest competitor.” According to Harley-Davidson’s internal data, retail sales of its motorcycles to U.S. outreach customers grew at more than twice the rate of sales growth to core customers in 2013 compared to 2012. Harley-Davidson Motorcycles and Related Products…
Motorcycle Sales Hold Steady for 2011
…unit sales were lost on the year. The dire OHV news is tempered, somewhat, by UTV sales which appear to have gone up in 2011. (At the Kawasaki Dealer Meeting the Japanese OEM forecast UTV annual unit sales would surpass ATV for the first time). UTV sales are not factored into MIC sales data. Related…
2013 Supersport Shootout X Street
…Supersport Shootouts, we’ve witnessed the class boom and bust. Annual motorcycle sales in the US market have more than halved since 2008 (from 1,087,000 to 452,000 in 2012). More than half a million annual unit sales are simply gone – evaporated. The post-mortem of the market crash shows the sportbike…
Motorcycle Sales Down First Quarter 2010
…quarter motorcycle sales data from the Motorcycle Industry Council shows a 22.7% drop compared to 2009. The estimated sales figures, compiled by the MIC from participating manufacturers, show adrop across all segments for the first three months of 2010. Total motorcycles sales through March 2010 are…
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