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Sales Data

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2014 Q2 Pushes Motorcycle Sales Up 2.6%
Year-over-year motorcycle sales are up 2.6% through the first six months of 2014. The second quarter sales data, reported by the Motorcycle Industry Council (MIC) lists 263,833 units sold from January to July – up 6773 units. Recovering from stagnant Q1 sales totals, every motorcycle segment in the…
2014 Motorcycle Sales Up 2.4% Through Q3
…are not wholly indicative of the 4-wheeled off-road market, as they exclude UTV/Side-by-Side sales, a segment which has reportedly eclipsed ATV sales in recent years. MIC sales data is tabulated by the sales reported by its member brands: Can-Am, Ducati, Harley-Davidson, Honda, Kawasaki, KTM, the Piaggio…
2012 US Motorcycle Sales Tally 452,386
…of 1.4%. The sales trend of ATV units is similar to that of dirt bikes, appearing to have finally stabilized after marked decline in 2011 (also at 13.5%). The MIC does not track sales of popular UTV and side-by-sides, which were projected to eclipse ATV sales in 2012. The MIC sales data is compiled by…
2013 Supersport Shootout X Street
…Supersport Shootouts, we’ve witnessed the class boom and bust. Annual motorcycle sales in the US market have more than halved since 2008 (from 1,087,000 to 452,000 in 2012). More than half a million annual unit sales are simply gone – evaporated. The post-mortem of the market crash shows the sportbike…
Motorcycle Sales Down First Quarter 2010
…quarter motorcycle sales data from the Motorcycle Industry Council shows a 22.7% drop compared to 2009. The estimated sales figures, compiled by the MIC from participating manufacturers, show adrop across all segments for the first three months of 2010. Total motorcycles sales through March 2010 are…
2014 Q1 Motorcycle Sales Stagnate YOY
" Data released by the Motorcycle Industry Council reports year-over-year motorcycle sales through the first quarter of 2014 are virtually unchanged. The MIC totals 94,534 new motorcycle units sold in Q1, down -0.2% (-118 units) from last year’s tally. The On-Highway and Dual segments registered nominal…
Motorcycle Sales Down 40.8% Says MIC
sales since 2008. The MIC figures a total of 520,502 motorcycle sales for 2009, compared with 879,910 in 2008. ATV sales for the same period dropped 29.3%, from 454,098 to 321,181. The latest MIC data confirms claims of a 40% drop in 2009 sales, the lowest sales totals of the decade. MIC tabulates sales
HUD Helmet Technology on the Horizon
…will project everything from engine diagnostic data to GPS navigation in the same space as the small mirror on the previous model. Again, Reevu is focused on presenting data in the upper periphery and allowing a rider to use both eyes when accessing data to lessen the need to refocus. “We are currently…
Motorcycle Sales Hold Steady for 2011
…unit sales were lost on the year. The dire OHV news is tempered, somewhat, by UTV sales which appear to have gone up in 2011. (At the Kawasaki Dealer Meeting the Japanese OEM forecast UTV annual unit sales would surpass ATV for the first time). UTV sales are not factored into MIC sales data. Related…
Profits Up, Sales Down in Harley Q1 2013 Report
…are down as well, with the lucrative motorcycle parts and accessories division showing a 7.5% decrease in sales at $184.0 million for the quarter. General merchandise, which includes the sale of MotorClothes apparel and accessories, was down 3.3% to $72.1 million compared to the year-ago period. Another…
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